Behavioral Economics As Self-Help

by Mario Rizzo  

For quite a number of years I have been saying that I have no objection to behavioral economics per se, aside from the legal paternalism wing. After all, why shouldn’t people use science to make their lives better?  

So now MIT economist Dan Ariely has adapted some of the findings of behavioral economics to helping people regulate their own behavior. This is his advice on how to avoid eating too much on Thanksgiving, but it is applicable more generally to avoiding poor eating.  

Yes, this is where the legal paternalists should shift their considerable skills: self-help books.